I thrive on turning pesky problems into solutions you'll love using.

I've been in the tech industry for over two decades, and I can't tell you how many times I've seen solutions that technically work, but are neither intuitive nor streamlined, making them frustrating to use.

Pick any work environment and you'll spot industry-standard software that wasn't chosen by the people who'll be using it because it's the right fit, but rather because it's a household name.

For instance, I witnessed a company that licensed Salesforce—the gold standard CRM—and then hired multiple consultants to implement it. After several years and significant investment, it was never fully adopted because it didn't align with how the teams actually operated.

The answer is to understand how you speak and think within your niche, identify your ambitions and pain points, and come up with something that fits into your ecosystem like a puzzle piece.

Now, it's unrealistic to expect anyone to completely abandon big tech, but there are still opportunities to augment these systems by creating user-friendly interfaces that do all the heavy lifting.

I understand both the business and technology landscape. I know what questions to ask, how to read between the lines, and translate your needs into something practical you'll be excited to use.

Whether you want someone to figure out what you're missing, help your team implement it, or build something bespoke that hits the nail on the head, I think I can help.